There is no doubt that if you can create quality content you want to get it out there and eyeballed by as many people as possible – even better if the owners of those eyeballs are likely to be your target market.
Not only can you increase visits to your website and hence increase conversions, but you can enhance loyalty to your products and services, validate your industry position and boost brand awareness.
So where are the best places to put your stuff?
As with all marketing you need to know your demographic and relate that to the kind of content you are creating. Certain sites on the net are going to attract specific users – your first task is to determine where your likely buyers are hanging out.
… and you are not going to be short of choices, let’s take a look:
Social media has transformed the way we communicate, access information, buy and sell and waste our time. Each social media site has a slightly different angle and therefore attracts either a unique type of user or is used for specific purposes. Sites such as Facebook and Twitter can be great for your business page and ads but largely they have a social slant. So remember this when posting. This is not really the place for describing your latest product and super offers. But an article which will be of interest to your industry with links to your site and services can be really effective.
The eyes have it
The internet now is a very visual place to be. We all love videos and graphics and according to a recent survey by Ipsos OTX pictures are the most likely type of content to be shared. So make sure your articles either have graphics or videos to hold that dwindling attention span on a Monday morning. Top sites to share pictures are Instagram, Flickr and Pinterest.
The professional angle
When that article needs to be consumed by a professional audience you need to be thinking LinkedIn or even Google+. The former also has great group sections which focus on any subject, industry or niche topic you like. This ensures your article is likely to be read by your target market who are interested in niche subjects.
Here is the news
Who better to share your content with than current buyers or people who have subscribed to your online services? Through emails or frequent newsletters you can keep your loyal audience updated with articles which will specifically interest them and instigate further sales and brand awareness.
Share and link at the same time
The most effective way to gain links for your website is through guest blogs or business articles. If you liaise with the webmaster of another website (within the same industry but not a competitor) he/she may welcome an article on his/her site. As well as creating extra shared content you are also creating what could be a very powerful link.
There are also some great sites set up for all your specialist content. Why not use that recent training presentation on PowerPoint as a marketing tool? SlideShare is very popular and set up to meet this eventuality. Are you a bit of a designer at heart? Infographics are really big at the moment and can turn boring dull info into a cool event, Visual.ly could be the site you are looking for.
There are many article sites that will allow you to submit your high quality articles, which will give you more exposure, more credibility and more traffic back to your website. Some are more strict than others so make sure you read their “article submission rules”.
One of the rules is, no direct selling, however… you are able to add your personal bio where you can include a FREE give away.
You can see an example of mine in the resource box below.
Google news feeds will reach an international audience. Readers can filter feeds exactly to the news topics they want to so they know they will receive news about their favourite topics. You can apply to get your articles on Google news here.
As I always say, get out there and “expose yourself” metaphorically speaking, of course!!