India is entering into a yet another critical phase. Yes, we are indicating the upcoming General Elections of the country. In the last few years, the country has witnessed major actions and initiatives. Government Departments have worked extensively in order to differentiate from the past. However, the response from the common masses is going to be very critical for these schemes, initiatives and programs that the Narendra Modi’s leadership has introduced.
Apart from Demonetization, GST, Digital India and Make In India there is a massive campaign called ‘Swachh Bharat Mission’ which is exclusively designed to touch the daily lives of common people and have a most diversified appeal to the nation.
Swachch Bharat Mission as Potential for Modi’s Success Metrics for 2019:
In this article, we will focus on the elaborating the impact of the Swachh Bharat Mission for the common people. Interestingly, the campaign of the Swachh Bharat Mission is also getting considered as the top three flagship achievements of the Narendra Modi Govt. It is so obvious that this program is expected to attract the attention of public speeches and election rallies and the common voters might judge this the governance from this program.
Municipal corporations play the vital role in setting examples of better governance. However, there are many other critical government departments such as Police, health, Agriculture, taxation, industries also considered as success parameters of any government. Now, coming back to municipal corporations, the Swachh Bharat Mission is one such campaign which apart from just public appeal it also brings an opportunity for MSMEs to perform and differentiate.
Now, in order to understand the potential and the key differentiation that the Swachh Bharat Mission can create is through Solid Waste Management.
Setting up Toilets is fine but working on ensuring a new methodology for solid waste through innovative solid waste management techniques is going to be the greatest achievement for this government in this domain.
Be it urban societies, semi-urban societies or rural societies, solid waste remained a major issue for health, hygiene and environment. Now, new methods of solid waste management if implemented properly through municipalities are likely to make a significant positive change in our societies. The biggest challenge of controlling the waste mountains within cities gives the biggest pain in the eyes of commoners and puts tremendous pressure on the government officials who have taken the responsibility of ensuring cleanliness of cities and societies and driving the Swachh Bharat Mission.
Solid Waste Management as an Opportunity:
It is also a great opportunity for MSMEs. New methods of waste management which enable solid waste to get converted into compost and water have a phenomenal solution for the biggest problem of solid waste. Waste management or in other words waste controls at the source level is possible through Waste to Compost and waste to water processes.
Waste management at the source is the only solution for this major problem of organic waste. When the organic waste can be tackled at the source it will never allow the massive compilations which ultimately became mountains of waste in the middle of cities such as New Delhi, Dehradun, Jaipur, Lucknow etc.
Smart entrepreneurs who understand this trend are actively getting on to this opportunity. Pune Based Bhor Engineering and Delhi based Sukhi Services are examples of such organizations which are led by innovation-driven entrepreneurs.